HOW TO INCREASE ORGANIC TRAFFIC?
The first step to increase your organic traffic will be to define your audience. This may seems obvious to some of you, but it isn't all the time. The idea behind defining your audience is to know what your customers will be searching for on Google to find your products.
Once we have this defined, the next step to start increasing organic traffic will be to optimise your website. Optimising your website doesn't necessarily includes all your pages or products but at least the ones we have defined as relevant for those Google searches.
Once your organic traffic is actually starting to increase, we will need to monitor the website organic traffic. This operation is important to define wether those new visitors are converting or not and which actions are taken by them on the optimised pages.
HOW WE INCREASE ORGANIC TRAFFIC ON SHOPIFY
ORGANIC CUSTOMER SEARCHed Keywords
The work we will undertake here is to define exactly what your relevant customers are or would be searching on Google to find your website and products. This is a very important step which will build the foundation of the work that will be completed on the next steps.
What Best Defines Your Products?
What is it exactly that you are selling or promoting? We also need to define what your products are to define wether or not they should be showed to the Google users depending on what they are typing. Let's say you are selling premium leather men shoes, well the visitors to attract will be the ones that are likely to type "leather shoes", " premium shoes for men" etc...
What Is the Competition on your Market?
To improve your ranking on Google and increase you organic visitors, you will need to know your competitors on the market. We can analyse your competition and the keywords they are using (if they are using any) and then craft a strategy to place you on a more defined segment, away from that competition.
Which Pages Should be Optimised?
The mistake that lots of businesses are making is to think that they need all their pages optimised to be found by organic visitors. Well, of course you can but we would advise by starting optimising 2-3 specific pages that can actually generate revenue from the traffic they will gain.
How do We monitor the results?
We use a powerful online tool to track and research anything we undertake. When working with us, we also do provide you with a report on the evolution of your keywords ranking and gained organic traffic.